Branding and Identity Design

I enjoy working on branding and identity design. Logo serves as a face and representation of a business or individual.
Design process starts with profound research of the company, their voice and message. After the research stage comes sketching, doodling and brainstorming. That is the time when I select the appropriate style, mood, color scheme and solution for the logotype.
After I select the best concept, it is time to put the drawn idea into digital format with Illustrator.
In this portfolio section you can see self-branding, logo for the healthy food company Go Raw and for technology startup Cloudio.