This is a promotional campaign created for San Diego Humane Society to boost adoption of animals from the shelter. The angle of the campaign is to present animals as creatures, looking for their second half – a human. The main goal was to steer away from sadness and infuse the graphics with humor and charm of the animals. The whole promotional campaign was tailored to fit “My Furry Valentine” theme, but it can be used for other purposes as well.
The project consists of the following series: poster campaign, social media graphics and web banners of various sizes.
Imagery of pets and logo were provided by San Diego Humane Society. These furry faces were actually available for adoption.
It was a great honor to work with SDHS and help them to generate new ideas and present them visually.
